A household name in business card printing, Vistaprint has built its reputation on world-class service and amazing customization options. With several impressive incentives—such as the now-famous “250 business cards for free” offer—Vistaprint is able to attract repeat customers easily. If you’re looking to make business cards that are uniquely you, without having to invest an exorbitant amount of time or money, Vistaprint is worth a serious look. Or, to follow the company’s slogan, “make an impression” on your customers and business associates today using Vistaprint.
After finishing an MBA from Paris’s INSEAD Business School, Robert Keane founded Vistaprint with the hope of fostering small businesses using inventive solutions. Under Keane’s guidance, the company’s tactic of offering large-scale printing capabilities at affordable prices has paid off handsomely. With three manufacturing centers worldwide servicing over 120 countries, Vistaprint has grown into a publicly traded, international sensation. Eventually, Vistaprint began to offer more than just business cards, including services like stationary to marketing to website design.
One of the key factors that allows Vistaprint to keep its costs so low is user-initiated design: basically, because you create your own business card using Vistaprint’s proprietary software, the company saves you money versus outsourcing the process. This also means that any graphic, style, font or content you want can be placed on the card. The company has additional options for metallic, embossed and gloss finishes, which can really make your card pop. Of course, if you’re not sure what you would like on your card, you can always go with one of Vistaprint's hundreds of template designs, which also feature industry and career specific styles to help make the process even easier.
To make shopping for all of your printing needs a little easier, Vistaprint breaks down its services into six main categories: Business Cards, Websites, Marketing Products, Invitations & Stationary, Clothing and Holiday. The Marketing Products button covers areas like postcards, banners and other promotional items. Invitations & Stationary tend to be more for personal events—things like special occasion announcements and personal letterhead. Clothing covers everything from t-shirts to hats, which can help promote your business or unify your employees. Vistaprint also features everything festive you need to ring in the Holiday Season, like greeting cards and personalized address labels.
Most famously, Vistaprint offers first time customers a run of 250 business cards for free. With 45 ready-to-go templates, all you’ll really have to do is fill out your personal information to redeem this outstanding offer. Search the website for “Free Business Cards” to see several available options.
Of course, Vistaprint counts on providing you with such great service that you’ll probably want to use its products again and again. Vistaprint offers two primary options for business card printing: basic or brilliant finish, which will make your card stand out even more. Either way, the pricing for an individual run of business cards is surprisingly cheap at every level.
For additional customization, members can opt to have their cards finished with a unique coating. Other highlight features (raised print, spot gloss, etc.) are slightly more expensive, yet still reasonable for the personalized impression they create. You can also customize the graphics on the back of your card for an additional fee, either in black & white or color.
|Black & White Back||$3.49|
With so many options to help you customize your business cards, Vistaprint essentially helps you control the impression you will leave on people. More importantly, though, Vistaprint manages to make the daunting task of designing your own business card very easy. But the most impressive facet of Vistaprint is its ability to bring you all of these great qualities at a reasonable cost. To change how you present yourself to your business associates or customers—and how they’ll think of you going forward—it doesn’t get much more convenient than the services offered by Vistaprint.